World Wide Rave

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If you’ve never read the book World Wide Rave then your definitely missing out on some valuable PR information!

The author, David Meerman Scott, is a New York Times best selling author, marketing strategist, keynote speaker and seminar leader!

The World Wide Rave gives “Rules of the Rave” on how a companies can trigger a world wide rave:

1. Nobody cares about your product (except you)- People only care about themselves ways to solve their  problems.

2. No coercion required- If you have a product worth sharing, you won’t need to coerce people into buying your products.

3. Lose control-Make your messages available and free  for everyone to see online.

4. Put down the roots- If you want your message to spread you need to be involved in the online community.

5. Create triggers that encourage people to share- Companies need to be create, so that people will want to share their message.

6. Point the world to your desktop-If you follow the “Rules of the Rave,” people will talk about your company, and when they do, they will create buzz all over search engines.

I highly recommend this book! It is a short,easy read and every company can benefit from it!

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Summer Internships

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Image Credit: "Social Media Camp 2009- Social Media for the Job Search" By deanmeyersnet

As the school year comes to an end many college students are looking for a summer internship.

Wanting a job in the professional PR world, it was important for me to search for a summer internship, and I am so glad to have the opportunity to intern in Lakeland, FL at the Polk Museum of Art!

Because the job market is so competitive, students need to gain as much experience as possible. It’s important to fill your resume with professional work experience so that you can set yourself apart from other students who may be applying for the same job.

There are social media sites that help students network and find internships in their field.

Some of the websites include, LinkedIn and internships.com.  Not only can students search for internship opportunities, but they are also able to build relationships with clients who may potentially offer them a job!

I recommend all students to create accounts on both social media sties because it’s important to think about your future before it’s time to  graduate!

Charity:Water

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I was inspired to write about charity: water because of a presentation that Joe Citro, Dave Del Col, Melissa Rodriguez and Alexa Gardner did in my PR Strategies class.

Scott Harrison, founder of charity: water started the organization in 2004 after traveling to Africa. He was looking for a life changing experience after spending 10 years of his life living selfishly, promoting clubs and fashion events in New York City.

charity: water is a non-profit organization that brings clean and safe water to under developed countries. 100% of donations go to towards the funding of wells to bring in the clean water.

Celebrities like Justin Bieber, Jessica Biel and Adam Lambert support charity: water a raise awareness of the cause through social media sites, like Twitter.

Justin Bieber tweeted to his fans and family members to donate $17 to charity: water for his 17th birthday. Bieber’s goal was to raise $17,000, but so far he has exceeded the number of donations by raising over $46,000. His birthday wish has created a running campaign!

I feel that a lot of people are informed about different charities because of social media.  I first heard about charity: water on Twitter. If it wasn’t for social media I would be clueless about major issues going on around the world.

Check out the viral video called “Charity.Water (stop the pain).” Del Col, created the video to promote awareness of charity:water.

The Royal Wedding

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The royal wedding is approaching and will take place at Westminster Abbey on April 29th at 11 a.m. Prince William and Miss Catherine Middleton’s wedding will be broadcasted all over the television for the world to see.

This wedding has certainly been a hot topic since the day Prince William proposed to Kate with Princess Diana’s wedding ring.

Although many of us will not be invited to the wedding, I feel that we are all apart of it in some way or another.

Every morning when I watch the Today Show or any news station, they are always updating us on the wedding plans.

You can also visit the royal wedding website to keep informed about the wedding. The website features a home, a service, a procession, a reception and a background tab that gives details about each part of the wedding.

The Clarence House will be the home to William and Kate soon after their wedding. According to new stats by the British real estate website Zoopla, the Clarence House is valued at $78.76 million.

You can also follow the Clarence House on Twitter and “like” the British Monarchy on Facebook to stay up to date on the wedding plans!

Check out ” The T-mobile Royal Wedding” on Youtube! It celebrates the marriage of William and Katie.

American Idol’s one and only PIA TOSCANO

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OK, so I’m sure many of you are thinking, who watches American Idol? That show is so 9 seasons ago! But, I on the other hand, happen to be a huge American Idol fan!! I have been watching season 10 religiously!

When judges, Simon Cowel and Paula Abdul left the show, I had pretty low expectations for American Idol, but I have to say, FOX made a great move by adding new judges,  Jennifer Lopez and Steven Tyler ! They are wonderful judges and certainly keep the viewers entertained.

Aside from the new judges, I have never seen so many talented artists on one season! My absolute favorite was Pia Toscano! Her elimination was quite controversial when she was voted off on April 7th.  Considering that she was top 5 material, many of her fans were upset when she had to leave the show.

Some critics say Toscano was voted off due to an underlying sexism amongst the voters.

Pia Toscano will be a star no matter what! She doesn’t need the title of American Idol to make a name for herself. She is such a talented artist and record companies are after her!

According to E! Online, She will be appearing on Dancing With the Stars Tuesday, April 26th. She even made her debut on the Ellen Show April 14th.

Check out this YouTube Video of Toscano singing “All in Love is Fair.”

Checkout Kneale Mann!

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Our Professor Barbara Nixon does it again! She proves that you can truly form friendships and establish business partners just by connecting through social media.

I watched another 20-minute video interview between professor Nixon and Kneale Mann. Mann is from Canada and they have never met in person, but have talked several times through blogging.

I learned many interesting things about social media from the interview!

Mann talks about Twitter being a micro-blog. Every time you tweet about a company or every time a business tweets, they are essentially starting a mini blog.

People need to understand that the purpose of Twitter isn’t just a status update like Facebook. Use Twitter to your advantage! Focus on the message that you are trying to spread, not the amount of followers you have. If you are tweeting valuable information, you will gain more followers.

Mann also gives great information about blogging. It’s important to blog about topic that is important to you.

Blog about an experience that you had or something that people can relate too. If you blog about something that your passionate it about, the flow of your writing will come naturally.

Blog comments are also really important in the world of social media. They are essential to the writer because it motivates them to keep blogging.

Professor Nixon has already taught me a lot about leaving blog comments and Mann solidified the importance.

I know that blog comments need to give the writer valuable feedback, rather then  information like, “Great blog!” You also don’t want your blog comments to be too lengthy.

Just like Martin Waxman said, it’s vital to proofread your writing, especially when it pertains to blogs. You will lose credibility if your blog comments have misspelled words or grammar mistakes.

I highly recommend this video interview between Professor Nixon and Kneale Mann! It really makes me look at Twitter and blogging in a totally different way!

Facebook vs. Twitter

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Do you prefer Facebook or Twitter? Before I started taking PR Strategies I had a Facebook page, but I didn’t have a Twitter account. I didn’t see the purpose of Twitter and I swore that I would never make one.

Now I consider myself to be an active user of both social media sites! Both Facebook and Twitter  have social and professional benefits.

Benefits of Facebook:

1. You can connect with family and friends

2. You can share picture albums

3. You can chat through instant messaging

4. You can promote upcoming events

5. You an create fan pages

6. You can network

Benefits of Twitter

1. You can create hash tags that allow people to follow trending topics

2. You can share links that connect to other websites or social medias

3. You can share pictures

4. It’s easier to navigate

5. People tend to respond more quickly

6. You can network

Now, after reading the benefits I’m sure you can come up with a whole list of cons for Twitter and Facebook. I think the most important thing to understand is that no matter your preference, they are both used in the professional PR world! Take the time to explore each site and apply them to your life!

Checkout this YouTube video on “How to Link Facebook and Twitter Together.”

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