Are you familiar with podcasts? A podcast is a digital visual or audio media file that can be downloaded onto your computer or iPod. I started to become familiar with podcasts when I bought my first iPod.

When accessing your iTunes, you can go to the podcast section and subscribe to hundreds of podcasts for free and then download them onto your iPod!

Organizations can connect with its publics through podcasting, because it allows people to listen to what the organization has to say when they are going about their day-to-day routines. If people like listening to an organization’s podcasts, they can spread the word to their friends and fellow employers.

One of my roommates has to travel from Lakeland to Orlando every Monday, Wednesday and Friday for an internship with the Orlando Predators. While taking the drive three times a week, she connects her iPod to her car radio and listens to the Sports Business Radio podcast.

Because she is striving to be a successful sports management employer, she feels that listening to these podcasts will benefit her by making her more knowledgeable of the hot topics in the sports industry. She learned some information about the NBA Player’s Association from the Sports Business Radio podcast and was able to talk about it with some of her fellow internship colleagues.

Striving to be a Public Relation professional, I know that we can definitely benefit from listening to podcasts by staying informed on the latest news in the P.R. world! For Immediate Release: The Hobson and Holtz Report, is a very popular podcast that gives weekly commentary on public relations.

The most recent For Immediate Release: The Hobson and Holtz Report podcast that I listened to is the  FIR Interview: Jackie Mitchell on Every 80 Seconds from American Red Cross of Greater Chicago.

In the interview co-host Shel Holtz speaks with Jackie Mitchell, director of marketing and communications for the Red Cross’ Chicago region, about the implementation of a campaign that exists without hardly using the Red Cross’ website, but by using Facebook, Twitter, YouTube and other social channels.

I feel as if many people don’t listen to podcasts because they don’t fully understand what they are and the benefits that they offer. So, to had some humor into understanding podcasts, check out the Ask Ninja: Special Delivery 1 “What is Podcasting?” YouTube video that has over 4,000,000 hits!